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Momentum DDB: Greetings

2008’s most wanted agency.
Advertising Agency: Momentum DDB Jordan
Photographer: Avo Markarian
Other additional credits: Creative Team
Released: December 2008

WINZIP : Compressed House

Challenge:
Promoting the WINZIP data compressing program.

Solution:
An ambient campaign: They turned a power distribution box in front of a house into a replica miniature version of the house. The advertising banner on the front of the house read: “We compress everything. WINZIP”.

Result:
A great deal of publicity generated for WINZIP.
Agency: Grabarz und Partner, Germany
Creative Directors: Djik Ouchiian, Martin Graß
Art Director: Thorsten Sievering
Copywriter: Max Benrath

Conrad Treasury Casino : Valentine’s Day

Agency: Junior Brisbane, Australia
Executive Creative Director: Steve Minon
Creative Director: Jonathan Drapes
Art Director: Sharon Edmonstron
Copywriter: Misha McDonald

Sherry Kwon Dance Sports School : Tango

“Dance lessons. See where it gets you.”
Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim
Copywriters: Eugene Park, Ron Thomson
Illustrator: Kyungseop Shin
Chief Creative Officer: Wain Choi
Published: November 2008

All’s fair in love and war.

“Pepsi’s love for Coke on April fool’s day.”

Electrolux vacuum cleaner: Construction site

Advertising Agency: Y&R, Denmark