Challenge:
Promoting the WINZIP data compressing program.
Solution:
An ambient campaign: They turned a power distribution box in front of a house into a replica miniature version of the house. The advertising banner on the front of the house read: “We compress everything. WINZIP”.
Result:
A great deal of publicity generated for WINZIP.
Agency: Grabarz und Partner, Germany
Creative Directors: Djik Ouchiian, Martin Graß
Art Director: Thorsten Sievering
Copywriter: Max Benrath